What is the BBC?The BBC or (British Broadcasting Company) is a broadcaster that broadcasts all over the whole world, but mainly in the UK. BBC1 was the first TV channel and is still number 1 on most TV's. They broadcast in many countries on TV, the radio and online. The BBC runs off the British TV license. This is a fee all British residents must pay. It is a £145.50 fee per year. Why is it so importantThe BBC is so important because the British people pay for it. They pay a £145.50 fee per year to be able to watch the BBC on tv, online and on the radio. The BBC is the biggest worldwide news network and is available in most countries and on most tv's. The BBC was also the first channel on tv, this started a wave of new channels to watch. What is the BBC's ethos?The BBC's mission is to enrich peoples lives with programs that inform, educate and entertain. They plan to be the most creative organisation in the world. Their main values are: Being Honst Being Independent Respect others Give value for money What is the purpose of an ident?Idents are moving images sounds or logos represents a brand that is shown before a show. They are usually 30 seconds long and have a voice talking about the upcoming show. Dents are designed to give some kind of announcement as to what channel you are on. The channel constantly re-brands to keep up to date. Idents can also represent a form of branding. this means the channel will have their own logo and this will give them a brand and an image. How have idents changed over time?Similarities
The bbc always have had a commentator talk over the ident informing the user of the upcoming channels or news. The announcer helps to keep the viewers engaged using direct address. There was also a constant theme of globes or circular themes. This has been thorough history, it was only recently the globe ident was stopped being used. Conclusion The first ident was rather complex, and now it is very simple with a circle theme, with some drone footage of the outside world.
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