The first video "Jar of hearts" By Christina Perri, is a POP Music video. The video is about a man who is collecting a jar of womens hearts of whom he is breaking. Similarly the Second music video "Super Bass" By Nicki Minaj is also a POP music video. But this video is less love related but more sex related. There are a lot of sexual actions, like grinding and licking of lips.
Nicki Minaj negatively represents gender by showing off her body as a object. She does this to gain a male gaze audience. She feels that she will not only gain more money but more support on future videos and songs. She represents herself as eye candy to the male viewers of the video, to make herself more popular in the male gender. This is because her songs are aimed at the female audience and she want to get as many viewes as possible. in niki minaj's vidoes she uses voyeurism to gain a male audience. This is very different to christina perrys music video as she links the song to the video more. She makes the video concept/narrative based. This may mean she gets a lower view rate as she is not aiming at the male audience as much, but she uses the quallity of the video to gain even more female audience. She does not use sexual actions to gain a male gaze. The editing techniques used in christina perrys music video are slow paced clips and smooth transitions. This is because the song is slower paced and it also contribuetes to the overall theme of sadness and unhappyness. This is the opposite to Niki Minaj's video, this is very fast paced meaning the clips are fast cuts and short clips in time with the beats of the song, this has the overall effect of Nicki Minaj's intention to attract the male attention with fast explicit clips. Both music videos use cutting to the beat as it contrivuetes to their overall themes and meanings. The style of Niki Minaj's video is a POP music video. But she uses alot of aspects of a Hip-Hop music video. She uses dark lighting, female bodies, men and masculine objects. The video is more performance based also.The video seems more like a Hip-Hop music video bu the song is clearly POP. Christina Perry's music video is also POP but there is a story to the song and video. Making it a narrative video. The story is about a man breaking a womans heart, this contributes to the overall mood of the video aswell. The meaning of christina perris music video is significant, and it is about how men can break womens hearts. and how she doesntr want anyone else to have to go therough the feeling she has. This is dfifferent to Niki Minaj's video where she is just creating a male gaze with her video and there is little or no meaning to the video. The small meaning of the video is she is trying to hget a man to like her. The shots range in both videos, But particularly in Nicki Minaj's video There are a lot of Close ups and extreme close ups. Most of these shots are n the artist or the actors lips or body parts to gain a male gaze from the audience. This is very different o Christina Perry's video where the shots are mainly mid shots long shots and tracking shots, to show all the dancers in the video equally. The mise en scene varies in both videos, where in Christina Perry's video the location is in a dark street where the weather is bad, this gives a dark and unhappy felling to the video. This is the opposite to Nicki's video where the background is a pool and pure white. This makes the audience focus more on the artist and actors to help represent them as eye candy. This negatively represents gender. Also in Christina's video the actors are all wearing dirty white clothes, this gives the impression that they were once pure, but are no longer pure, as "Her jar has lost its heart". This is once again opposite to Nicki's video where the artist and actors are wearing revealing and tight clothing once again showing off her body parts, causing a male gaze. In both videos th e songs link with the videos and have a large impact on what tempo and style the video is. IS the song is fast paced like Niki minaj's song the video will be fast paced and quick cuts. But is the song is slow like Chirstina Perri's song the video will be slower paced. Niki minaj also negatively represnets gender in her video, Christina perri also does this but with the male gender as she is showing that men just break womens hearts and just see them as objects. This is simular to Niki minaj's video as she represnts gender in this way but instead of the male gender she negatively represents the female gender. |
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