•The Purpose of Idents •Branding •Packaging and Repackaging •Identity •Segmentation within scheduling •Marketing •Design of Ident's •Screen Tempo •Viewer Interaction •Density of Information •Space & Time •What are the main purposes of Idents? (more than one) The Purpose of Ident's The main purposes of idents are to give a channel a identity, and a corporate image. It reminds watchers the channel they are on to try and get them to return. ident's Can also set the atmosphere for a program about to come on. Branding A way the channel sets a unique design, symbol, word or combination, used as a way of creating an image that identities a channel and differentiates ir from its competitors. It is important as it differentiates each channel from each other and gives a way for users to find out what channel they are on to remember and come back later. This also gives something for users to find out what type of channel they are watching and get a sense of the atmosphere. An example of a ident promoting a tv channel as a brand This quest ident gives the users a taste of the type of shows on the channel. The ident shows a lot going on but each part represents a show on the channel. The car represents a show on Quest called "Wheeler Dealers" A show about repairing cars , which is why the car is on a mechanic lift. The rowing boat represents a show called "Deadliest catch" A show about fishing. Another example is the shipping container filled with stuff. This represents a show called "Shipping Wars". These are just a few examples. The logo appearing at the end of the ident is helping the users remember the channel they are watching so they can come back later. This helps to expand the audience of the channel. This ident differentiates its self from others and is very unique. Packaging and Repackaging Packaging is how a channel presents its logo and idents. A package of idents is a collection of idents a channel would use at different times in-between shows. It will be a package of idents that is added and removed at one time, so there are always multiple idents that can be played before a show. Re-packaging is where a channel gets rid of the old package of idents and gets a new one made. This helps keep idents fresh and not to use the same ones over and over. It is important to re-packageevery once in a while as it gives the channel a new look and an opportunity to grow their audience by drawing viewers in with the idents. Re-packaging should only occur when the old idents are becoming out of date otherwise viewers can't remember the idents and may feel like they are unwelcome. Also it is important to re-package when the old idents are outdated where the style is old, they may make viewers feel that they can't be bothered to make a new set of idents. http://theident.gallery/quest-2009.php This is an example of many quest idents that were part of a repackage for the channels idents back in 2009. Identity The channel Quest shows its identity as being educational and practical. The 2009 rebranded idents http://theident.gallery/quest-2009.php The 2009 Idents clearly link to the types of shows and the identity of the channel. The idents are of mechanics, and adrenaline activities. The channel's ethos must link directly to their idents. This is important because viewers need to see the ethos of the channel without being told them, idents are a good way of doing this. all all viewers see the idents, so they carry a message. A channels ident must also link directly to its target audience. For example some channels put someone that meets their target audience in the ident. This clearly represents their target audience. The target audience must be drawn in by the idents, and by having people that are the same as them in the diet makes them feel welcome. Scheduling Scheduling is when channels write up what shows they will be showing and put them online and in tv magazines. This is important as it shows what shows will be on during the week. All viewers can find out what shows they want to watch and when they are on. TV channels release what shows will be on during the next week, and update it every day, so there are always 7 days of shows on the tv. Marketing Idents try to show off the channel by showing what types of TV shows they air. The them of the ident must Mach the theme of the channel. This then helps to promote and market the channel to newer viewers. Another method of marketing is through playing certain popular shows. like The 6 Nations rugby. This is watched thorough the country by millions of viewers if it is exclusive to one channel lots of people are tuning in and watching the ident during breaks. This will promote the channel. Also an ident can be made to match an event that is going on. For example BBC and the 6 nations. They had a new ident that played while the 6 nations was on. Design of Idents The design of idents is very important. It can deter viewers from the channel as well as draw them in. The design of the ident needs to match the channels theme and ethos. The channel must also support their brand in each ident to help give viewers a good understanding of the channel. This dThis shows quest use the same shape thorough all of their logos. the shape of a quest marker or somewhere you should aim to go to. Using the way people think if they see a quest marker they aim for it to try and reach the destination. Screen Tempo The screen tempo of the ident needs to match the programme it is being aired before. The speed of the sound and visuals must match the next clip weather it is a advert of a show. This is to ensure the ident flows from it to the next clip. This also keeps a sense of professionalism. An example of this is quest. When they show the complex ident: This ident has a lot going on and has a fast tempo of sound and visuals. This usually leads on to a fast paced loud show with lots of shouting. This keeps the pace. Viewer Interaction Idents usually do not user direct address to communicate with the viewer. But sometimes they do, with certain adverts or commentating over an ident. This helps to make a viewer feel at home and welcome. Some channels like 4 music allow the viewers to pick what comes on next with a vote. Viewers choose one of the 3 songs on screen and allow them to vote. Whatever has the most votes is played next. Density of Information Idents attempt to show minimal information at one time, and try to keep it simple. Overcomplicating or adding too much text would deter a possible viewer. They try to keep minimal text on screen, like the show name date and time. This keeps it on the low. Any other information will be spoken by a commentator. Space and Time:
Idents can be in multiple different time periods. With quest depending on the show about to play will depend on the time period of the ident. If a show like dads army is showing next they will show a ident that is in that time period. But as most programs are Morden day most idents are Morden day also.
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