Major Record Labels: Major Record labels are usually made up of lots of smaller record labels. They usually expand by buying other record labels expanding their influence and profit. An example of this is Polydor. Polydor is owned by the Huge Universal Music Group. The major record labels usually sign the big artists with a lot of followers or artists the major record labels feel will become huge and popular artists. Major Record Labels have huge advertising campaingns advertising their signed artists music and earning more revenue by expanding.An example of a major record label is Universal Music Group. Pros: The artist gets more advertisement with major record labels. The major record labels will pay for the advertisement. The artist will also get more publicity with major record labels. The major record labels will pay for the artist to publicise and will do it for them. This will save the artist a lot of time, as they won't have to publicise themselves. The major record labels also helps the artists produce tracks and do editing for them. This will save the artist money and time if they don't have to do it themselves. Cons: Will take a higher cut - The major record label will take a higher cut than other labels. Have to have a minimum amount of followers - the artist has to have a large following before a major record label will consider signing the artist. Indie Record Labels: Indie record labels are run with a lot less money and advertising. The indie record labels often sign smaller artists to help them grow, after a while the artist may leave the independent record label for a major record label offering more money or better advertisement. 25% of the music market is run by independent record labels, meaning they have a large input to the market without a lot of money. Independent record labels are often started from independent and unassigned artists, who want to expand their income. They will then attempt to expand their label by signing other unassigned artists, who they may know. An example of a indie record label is Black Paisley Records. black paisley records is the record company behind E-Dubble. Pros: All profit/ Near all goes to artist - the artist gets a higher cut Some advertisement - The record label will help with advertising No minimum follower requirement - There is no minimum for a follower amount before a indie record label could sign you. Cons: A lot of effort to set up - They take a lot of effort to setup as the first artist usually does this. Less advertisement - There is less advertisement that with a major record label. Unsigned Artists:
Unsigned artists are more common than ever. These artists are earning 100% of their income, but they are not receiving any help with advertising or promotion. These artists usually attempt to expand their influence by growing their audience by releasing un-copyrighted music at first, then after a fan base is created, either signing with a independent label or creating their own. The main ways unsigned artists are expanding is with the help of online video and music platforms, such as YouTube and sound cloud. An example of a unsigned artist is Cayman Cline. Pros: ALL money goes to artist - 100% of the money goes to the artist No restrictions - There is no minimum follows as the artist does all the work No setting up - requires no setting up. Cons: No advertisement - The artist must do there own advertisement. Harder to grow - It is harder to grow without a label. Artist must do everything him or herself - without ay help.
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